Quality - Modern Fabric Inspection Machine, Modern Fabric...

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Unformatted text preview: Modern Fabric Inspection Machine, Modern Fabric Inspection Machine, Konsan Fabric Inspection Fabric Inspection Two articles of use to you in writing up your lab for this week are posted on Blackboard in a folder under Assignments, called Articles of Interest. Quality Quality Measure of excellence or state of being free from defects, deficiencies, and significant variations. BusinessDictionary.com Textile Industry Complex Textile Industry Complex 1. 2. 3. 4. 5. Producers of Materials: fibers, yarns, dyes/pigments, fabrics, finishes, trim, support materials, closures Producers of Products: Sewn product manufacturers and contractors Distributors of Products: wholesalers, retailers of many types, including catalog, on­line, direct sales Consumers of Products: Users or wearers of finished textile products Customers: Consumers, manufacturer’s and retailers – each stage is the customer for the previous Why Quality Production? Why Quality Production? Higher earnings – no loss for returned items Premium price Consumer loyalty Potentially greater market share More motivated employees Industry Quality Concepts Industry Quality Concepts Verifiable standards and specifications that define the desired product Uniformity of output: 1st and 2nd Q. Delivery of products that satisfy consumer needs (a moving target) Textile Quality Textile Quality Assurance Quality Control A continuous process through all stages of production Much more effective, especially with global production Post­production inspection Leaves checks until the end, when it is can be difficult to locate source of problems What decisions at each stage affect What decisions at each stage affect quality? Design Materials Construction Techniques Performance Size Fit Quality is Free – Philip Crosby Quality is Free – Philip Crosby Production costs equal for products that meet standards and those that don’t Companies lose money on products that don’t’ meet standards Consumer Definition Consumer Definition Often indefinable – consumers do not articulate it well Perspective of quality has been shown to vary by Garment type Type of retail outlet shopped Price level shopped Fashion vs. function interest What features would consumers expect from a T­shirt? What might it depend on? How do design, materials, construction, appearance address those consumer expectations? Total Quality Management (TQM) Total Quality Management (TQM) A focus on customer satisfaction Many models Commonality is focus on integrated, continuous improvement process throughout the organization and throughout all stages of production Deming Cycle Deming Cycle Plan Analyze Follow marketplace reception TQM Consumer research Do Produce Market Act Check Compare with criteria Dimensions of Quality Dimensions of Quality Performance = product attributes Features = style and design choices Reliability = likelihood of failure within a given time Conformance = degree product’s design & function match standards and specifications Durability = how long a product will be suitable for its end use Cleanability Aesthetics = how one perceives the product with physical senses Perceived quality = reliance on brand, advertising, friends, on purchase Steps to Developing A Quality Steps to Developing A Quality Product 1. Identify Target Market population segment likely to purchase your product Has needs or expectation for products Can be characterized in terms of Demographics Lifestyle Factors Psychographics Serviceability Serviceability Translating Target Market characteristics to Product Attributes in order to design products that meet customer needs and expectations Components of Serviceability Components of Serviceability Aesthetics Durability Cost Comfort Care Appearance Retention Factors Important to Perceived Factors Important to Perceived Apparel Quality Pre­Purchase Price Garment construction Comfort Brand Post­Purchase Wearability Laundering performance Durability Price Cotton Inc. Textile Consumer 2005 Price/Quality Price/Quality Historically, consumers tended to believe that price equaled quality Changing attitude Studies have demonstrated that product cost does not reflect product quality The Road to Consumer Complaints The Road to Consumer Complaints and Product Returns Poor communication of quality by consumers Misinterpretation of consumer desires by companies Disagreement about how quality should be assessed Consumer care of textile items other than expected Intangibles related to experience, economic situation, body image, etc. Consumer Satisfaction Consumer Satisfaction How well does a product meet expectations? Very difficult to assess for textile products due to proliferation of products and rapid product change Surveys of satisfaction are difficult to design and interpret, and offer little actionable information Small things can skew results. Consumers would not focus on garment components when asked about the garment, UNLESS a component fails ...
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