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Unformatted text preview: Many execs don’t head projects that they would/could Sometimes can buy stories in the media o In many cases, social projects are not continued in second or third generations o How far ahead of the bottom line do you think? Your first responsibility is to share-holder • Even within a company, there will be tension about CSR projects • CSR projects require a more sophisticated level of thinking • Sometimes social activists create a lot of noise (sometimes good) but they often don’t employ logic or calculate the impact of their actions accurately o Sometimes, they do harm or simply make a lot of noise to get more power for their base o Sometimes, communication between more quantitatively-oriented groups (IMF, World Bank) and more emotionally-motivated groups (some activists) • SWOT analysis strengths, weaknesses, opportunities, and threats o A part of analysis/strategy • Sometimes, everyone is right but nobody wins...
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This note was uploaded on 12/27/2009 for the course IRPS IRGN 490 taught by Professor Marydelmege during the Spring '09 term at UCSD.
- Spring '09