2-1_PAULAR_LEMUEL_M17.docx - 1. Explain why there is not...

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1.Explain why there is not one best organizational structure for new product development.
2.Explain how sales representatives, especially with technology-intensive products, play a crucialrole in the success or not of a new product and illustrate how their image as ‘second-hand cardealers’ is pejorative and incorrect.

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Term
Spring
Professor
Penaluna

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