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Unformatted text preview: The Hidden Abode of Production 1 1. Globalization: o Social, cultural, political, economic o Whole world is now one, all of us operating in a single world o We are all connected as global citizens o Come at it through something concrete - through our relationship with commodities/things and how it connects us o Commodities through which we construct our identities o Where do our clothes come from: • China, Cambodia, Turkey, Australia, Italy, Peru, Mexico, USA, Sri Lanka, El Salvador, Indonesia, Taiwan, Hong Kong, Malaysia • We get clothes from all over the world o They are not locally produced, however, used to be nationally produced o Now it is international and global in scale o Modern market place is global o In terms of how we operate on day to day basis we are global citizens as consumers o Your underwear is part of your identity 2. Question is: o How do we UNDERSTAND our participation in this world o We are all participating (taking action) in this world o How do we participate in it? o Our participation in this world (the way we interact with commodities) is mostly through the market o Institution that links us to these things is the market o Marketplace information is what we use to make sense of interaction with goods o Always symbolism in terms of relationships with things o In a market economy the information is limited to the marketplace - advertising • Nike = sports • Gap = romance • Coors = goodtime • Levis = sex o Where is the world of globalization, production • We are the very end of it - products have been delivered and have been given meaning o Does It make a difference in the meaning that we give to products - how we relate to our shoes, socks, jeans etc. o Does not knowing how goods get to the marketplace make a difference? o When people have meaning other than marketplace information, meaning usually changes - it changes the meaning that we give to the product o Would knowing how goods got to the marketplace make a difference in the meaning that we give to our interaction with commodities o Part of the most important information about a product that we need to know is: o How was it made? o By whom? o Under what conditions? o Labor that goes into products is "in" the product -it is part of what a product means o It is the social relations that went into it - this is our general relationship to things o Marcel Mauss - analysis of Maori gift-giving o He says in Maori culture goods were made up of 2 things: natural raw materials and the life force of the person who produced it o When someone makes something , in t hat transformation they embody part of themselves in that product o The exchange of things is literally an exchange of persons o When you give a gift, you give part of yourself, and therefore exchange is a meaningful activitiy o Process of objectification (a persons labor/activity is a part of things) o Things come to resonate with social relations o Advertising information is more effective when there is nothing else challenging or resisting...
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- Fall '07
- Credit card, Meaning of life, Credit history, Children's television series