comm fina study guide

comm fina study guide - Comm 121 Fall 2009 Final Exam Study...

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Comm 121 Fall 2009 Final Exam Study Guide Lecture and Reading Ch. 5-6 Key Terms: Social Construction of Reality o Written byPeter L. Berger and Thomas Luckmann in 1966 o Introduced the word social construction Influenced by the work of Alfred Schutz o Basic concept: that persons and groups interacting together in a social system form, over time, concepts or mental representations of each other’s actions, and that these concepts eventually become habituated in reciprocal roles played by the actor in relation to each other. When these roles are made available to other members of society to enter into and play out the reciprocal interaction are said to be institutionalized. o Social reality is said to be socially constructed because knowledge and people’s conception and belief of what is reality is become embedded in the institutional fabric of society. o Ideology o A decidedly complicated term with different implications depending on the context in which it is used. o The underlying images of society they provide o Basically a system of meaning that helps define and explain the world and that makes value judgments about that world. o Refers to beliefs held about the world but also the basic ways in which the world is defined o When examining the ideology of media, the key is the fit between the images and words in a specific media text and ways of thinking about even defining social and cultural issues o Media scholars are always interested in assessing how media content compares to the “real world” and how images (ex: women, African Americans) change over time. o Define the word real as an ideological construction o Ideological analysis asks what these messages tell us about ourselves and our society o Marxism and False Consciousness o Ideology was seen as a powerful mechanism of social control whereby members of the ruling class imposed their worldview, which represented their interests, on members of subordinate classes. Through this system, the subordinate classes who accepted the basic ideology of the ruling class were said to have false consciousness because their worldview served interests of others. o
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This note was uploaded on 12/30/2009 for the course COMM 287 taught by Professor Sutjhally during the Fall '07 term at UMass (Amherst).

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comm fina study guide - Comm 121 Fall 2009 Final Exam Study...

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