UGBA_178_Final+Review_12.4.09v3

UGBA_178_Final+Review_12.4.09v3 - UGBA 178 FINAL REVIEW...

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UGBA 178 FINAL REVIEW Erik Kiewiet de Jonge Kok Loong Lye December 4, 2009
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Remember! One page front/back of notes 3 hour exam Review the articles! They are all fair game Review your classmates’ article presentations (on bSpace) Review all textbook assigned chapters/PPT slides on class website…
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When and Where Early Exam: Monday, December 14, 12:30 pm to 3:30 pm in C230 Original Exam: Saturday, December 19, 12:30 pm to 3:30 pm in F295 (ROOM CHANGED)
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Today’s Roadmap Global Strategy and Entry Modes Global Supply Chain Management Global Capital Markets Financial Management in Int’l Business Global Marketing (briefly) Human Resource Management (briefly) Remember: we’re just covering the most requested and challenging topics today – review the other material, too!
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Global Strategy and Entry Modes Make sure to review articles: “Big Mac’s Local Flavor” “Philippines Jollibee Goes Abroad” “Material Fitness” “After Early Errors, Wal-Mart Thinks Locally to Act Globally”
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Strategy, Profitability, Profit Growth A firm’s strategy refers to the actions that managers take to attain the goals of the firm Profitability can be defined as the rate of return the firm makes on its invested capital Profit growth is the percentage increase in net profits over time Expanding internationally can boost profitability and profit growth
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Global Standardization Strategy The global standardization strategy focuses on increasing profitability and profit growth by reaping the cost reductions that come from economies of scale, learning effects, and location economies The strategic goal is to pursue a low-cost strategy on a global scale The global standardization strategy makes sense when: there are strong pressures for cost reductions demands for local responsiveness are minimal
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Localization Strategy The localization strategy focuses on increasing profitability by customizing the firm’s goods or services so that they provide a good match to tastes and preferences in different national markets The localization strategy makes sense when: there are substantial differences across nations with regard to consumer tastes and preferences where cost pressures are not too intense
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Transnational Strategy The transnational strategy tries to simultaneously: achieve low costs through location economies, economies of scale, and learning effects differentiate the product offering across geographic markets to account for local differences foster a multidirectional flow of skills between different subsidiaries in the firm’s global network of operations The transnational strategy makes sense when: cost pressures are intense pressures for local responsiveness are intense
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International Strategy The international strategy involves taking products first produced for the domestic market and then selling them internationally with only minimal local
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UGBA_178_Final+Review_12.4.09v3 - UGBA 178 FINAL REVIEW...

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