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Unformatted text preview: Descriptive Methods: Correlations Descriptive Methods: Descriptive methods can tell you about the relationship between different variables. Correlation:
together. The extent to which two variables occur Correlation coefficient (between 1.0 and +1.0) Descriptive Methods: Correlations Descriptive Methods: Positive Correlations Negative Correlations Zero Correlation Correlations and Causality
Cannot determine causality with correlations!!
How close you sit How high your grade is How high your grade is How close you sit Descriptive Methods: Descriptive Methods: Correlations and Causality
How close you sit How high your grade is How high your grade is How close you sit Descriptive Methods: Descriptive Methods: How interesting you find class Recap so far… Recap so far…
Case studies Archives Surveys Naturalistic observations Experimental Methods Experimental Methods
Experiments Can determine causality Two kinds Laboratory experiments Field experiments Experimental Methods Experimental Methods
Independent variables Dependent variables Experimental Methods: Experimental Methods
Allows cause and effect conclusions Disadvantages:
Artificial situations Reactivity Experimental Methods: Experimental Methods
Manipulations of independent variables using unknowing participants in natural settings Advantages: Allow causeeffect conclusions More natural responses Field experiments Field experiments
Finding a quarter in a phone booth and subsequent helping Cutting into line near the front or near the end Experimental Methods: Experimental Methods
Less control over situation compared to laboratory experiments Neither lab nor field experiments can test “strong” variables Research in Social Psychology Research in Social Psychology
Takes advantage of multiple methods: Natural observations Surveys Experiments Ethical Issues Ethical Issues
Evaluation of the costs and benefits of research Informed consent Debriefing ...
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This note was uploaded on 01/02/2010 for the course SOP 3004 taught by Professor Champers during the Fall '09 term at University of Florida.
- Fall '09