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Unformatted text preview: Exam #1 Exam Monday, September 22nd Chapters 1, 2, 3 and 4 Chapter 3 Chapter Social cognition – The process of thinking about and making sense of yourself, others and your world Outline Outline I. Motives for Social Cognition I. Motives II. Goal of Conserving Energy II. Goal III. Methods for Conserving Energy III. Methods A. B. C. D. Categorizing Schemas Heuristics Expectations IV. Consequences of Expectations IV. Consequences Motives of Social Cognition Motives Accuracy Accuracy Reach Desired Conclusions Conservation of Resources Motive of Conserving Energy Energy Factors that determine how Factors much energy we exert: much Motivation Ability Low ability or low motivation Low leads to reliance on shortcuts leads Methods for Conserving Cognitive Energy Cognitive Categorizing Categorizing Process of classifying things according similarities Process Example: Do any of the following list of common items belong together? robin baseball football robin sparrow golf duck Once something is categorized, we have a Once schema for understanding that object or event schema Methods for Conserving Cognitive Energy Cognitive Schema An organized set of cognitions about An some concept or stimulus. Two Components: Prototype...
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  • Fall '09
  • Daniel Kahneman, Conserving Cognitive Energy Cognitive, Conserving Cognitive Energy, Cognitive Energy Cognitive

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