19.Slides - Social Influence Social (Chapter 6) 3 types of...

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Unformatted text preview: Social Influence Social (Chapter 6) 3 types of social influence types Conformity Compliance Conformity Compliance Obedience Obedience Milgram’s Studies Milgram’s Nuremburg trials after WWII “Character flaw” explanation for Nazi Character atrocities Milgram’s “cross-cultural” study Milgram’s procedure Milgram’s Participants came to lab and were told that Participants experiment was testing how punishment affected learning affected Participants were assigned to be the Participants “teachers” who would have to shock the other participant (the “learner”) when if he answered a question wrong answered Naïve participant = “teacher” Confederate = “learner” Predictions Predictions Experts predicted only Experts 1-3% would keep 1-3% going once learner stopped answering going Predicted that less than 1% of people would Predicted go all the way to 450 volts (mean = 135 volts) volts) Only psychopaths would keep shocking No one thought that they themselves would No keep shocking the learners keep Participants who stopped at each volt level at Shock level (v) Shock 300 300 315 330 345 360 375 450 Number Number 5 4 2 1 1 1 26 Percent 12.5 10.0 5.0 2.5 2.5 2.5 65.0 65.0 ...
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This note was uploaded on 01/02/2010 for the course SOP 3004 taught by Professor Champers during the Fall '09 term at University of Florida.

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