21.Slides - Solomon Asch’s Experiments • Dominant view...

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Unformatted text preview: Solomon Asch’s Experiments • Dominant view in psychology in the 1940s and 1950s was that people were conformists • Asch believed people were not as conforming as psychologists believed • If people were asked to judge objective facts then they would not conform as much Asch’s (1955) Conformity Study Asch Conformity Study Lines shown here 1 2 3 4 5 6 7 Real participant When alone, over 95% of participants When got all the answers correct. got But 75% went against their own eyes at least once if the group gave a wrong answer. 123 The effect of a deviant The If just one other person didn’t go along If with the group, conformity to majority dropped dropped Didn’t matter whether the deviant gave Didn’t the correct answer or a different wrong answer answer But if the deviant started conforming to But the group, so did the participant the Factors Influencing Conformity Factors Larger group size Unanimity More group cohesion Status of group member Public commitment Conformity across cultures and over time and Individualist vs. collectivist cultures Conformity over time (in the US) Two kinds of conformity Two Informational influence Conform because we want to be correct Sherif‘s studies Normative influence Conform because we want to be Conform accepted by group accepted Asch‘s studies Do people really change after conforming? Informational influence Informational Private conformity Genuine acceptance of group norms Normative influence Public conformity Normative Going along without really believing Is it good or bad to conform? Is Depends on situation Can be good Can lead to mindlessness Compliance (Robert Cialdini) (Robert A. Two Mechanisms for gaining compliance A. Two Mindlessness Contrast Principle B. Six Strategies B. Six Reciprocity Commitment & consistency Social Validation Liking Authority Scarcity Two Mechanisms Two Mindlessness Automaticity and using heuristics Peripheral processing Copy machine requests and compliance • “Excuse me. May I use the copy machine?” • “Excuse me. May I use the copy machine Excuse because I'm in a rush?” because • “Excuse me. May I use the copy machine Excuse because I need to make copies?” because Compliance Rate --------------------------------------------------------------------------------------------------------------------------5 pages 25 pages -------------------------------------------------------------50% 50% Control In a rush 94% 90% 93% 50% Need to make copies -------------------------------------------------------------- Two Mechanisms Two Contrast principle: Events can seem very different Events depending on the nature of the event that precedes it event Cold-presser task Judging beauty/rating one’s love life Selling men’s clothing Realtors selling homes ...
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This note was uploaded on 01/02/2010 for the course SOP 3004 taught by Professor Champers during the Fall '09 term at University of Florida.

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