41.Slides - Stereotypes about elderly people...

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Stereotypes about elderly people Especially negative in US culture Elderly stereotypes eventually  become self-stereotypes How do these stereotypes get  transmitted? Example: Birthday cards
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Birthday Card I Smell an  Old  Person
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Levy and Langer (1986) Subjects: Elderly Chinese Elderly deaf Americans Elderly Americans (who were not deaf) Also, younger groups of each Dependent variable = memory test
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Results No differences were found between  younger  groups Strong correlation between views  toward aging and memory  performance
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Self-stereotyping Also works when elderly people are  subliminally  exposed to negative  stereotypes
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Bazzini et al. (1997) How are older men and women portrayed  in popular films? Analyzed characters from the top-grossing  movies between 1940-1989 Identified 829 characters from 100 movies Raters coded for age, SES,  moral/immoral, friendliness, outcome, etc.
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This note was uploaded on 01/02/2010 for the course SOP 3004 taught by Professor Champers during the Fall '09 term at University of Florida.

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41.Slides - Stereotypes about elderly people...

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