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Unformatted text preview: Groups Groups (Chapter 12) The Power of the Majority The Conformity: People will often ignore the Conformity: evidence of their own senses to go along with a majority view they know to be wrong (Asch) (Asch) Dominant view in psychology through the Dominant 1960s – people conform to majority opinions 1960s Majority Does Not Always Rule People sometimes resist the group to tell the People truth as they see it (e.g., protests) truth New ideas always reflect a minority viewpoint Influence must flow from the minority to the Influence majority or else groups would never change majority Minority Influence? Minority From Majority to Minority Influence From “Clothes make the man. Naked people have little Clothes or no influence on society.” ~Mark Twain ~Mark “All history is a record of the power of All minorities, and of minorities of one.” ~Ralph Waldo Emerson ~Ralph When does the minority persuade the When majority? majority? Some examples Some examples Civil Rights movement Women’s suffrage in the early 1900s Some moralization campaigns Beliefs about global warming Moscovici’s (1969) studies of minority influence minority Participants were asked to name the color Participants of blue slides across trials (in groups of 6) of Moscovici’s (1969) studies of minority influence minority Participants were asked to name the color Participants of blue slides across trials (in groups of 6) of Confederates – the disagreeing minority 3 conditions: Control (6 naïve participa...
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This note was uploaded on 01/02/2010 for the course SOP 3004 taught by Professor Champers during the Fall '09 term at University of Florida.

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