Minority 2 confederates said green 23 of the time and

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Unformatted text preview: nts) Inconsistent minority (2 confederates) • Said “green” 2/3 of the time (and “blue” 1/3) Consistent minority (2 confederates) • Always said green Responses by naïve participant 9 8 7 6 5 4 3 2 % green responses 1 0 Control Inc ons is tent minority Ex pe rim e nta l Condition Cons is tent minority What’s going on? What’s Consistent minorities are influential because they: Disrupt majority norm (by creating conflict) 2. Draw attention to alternative point­of­view 3. Demonstrate certainty and commitment 1. Consistent minorities trigger an attribution of confidence Other examples Other examples Gandhi and the independence of India But not necessarily “good” movements: Adolf Hitler in 1920s Germany Caveat to Consistency: Caveat to Consistency: Appearing Dogmatic Exception when consistency is perceived to be dogmatic Mindless repetition, while consistent, does not lead to influence Flexibility: Ability to alternate between more than one counterargument while maintaining the consistency of one’s viewpoint Terrorism as a type of minority influence (Kruglanski, 2005) (Kruglanski, Often used by relatively powerless Often minorities as a tactic against powerful majorities majorities Disrupt majority norm (by creating conflict) 2. Draw attention to alternative point­of­view 3. Demonstrate certainty and commitment 1. 1. Terrorism as a type of minority influence (Kruglanski, 2005) (Kruglanski, Often used by relatively powerless Often minorities as a tactic against powerful majorities majorities Groups in the minority often resort to Groups violence to compensate for their lack of number of...
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