Archetypes

Archetypes - System Archetypes Training Wheels for...

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Unformatted text preview: System Archetypes Training Wheels for Causal-loop Diagrams What is an archetype? Archetype: An original model or type after which other similar things are patterned; a prototype. What is an archetype? Archetype: An original model or type after which other similar things are patterned; a prototype. 2 Archetypes Are there generic structures which apply to more than one particular situation? (Forrester, 1975, Bell and Senge, 1980, Paich, 1985). Canonical situation models, abstracted micro-structures, and archetypes (Lane and Smart, 1996). 3 Defnitions ...recurrent patterns oF structure which are associated with a distinctive behavior mode and exhibit one oF the characteristics oF complex systems, a system insight. Lane and Smart, 1996. 4 Defnitions Nature s templates...patterns oF structure [that] recur again and again... embody the key to learning to see structures in our personal and organizational lives. Peter M. Senge, The Fifth Discipline. 5 Revisiting Systems Fish Banks: Growth in feet size ollowed by decline in sh population. Group Juggler: initial growth in balls in the air ollowed by a decline. 6 Have you seen this? Market saturation: iPod sales Initial growth in sales followed by stagnation (?) 7 Have you seen this? People express: collapse followed by exponential growth. People express was offering the same proposition what Southwest is offering today. It was offering same low-price, no frills, good quality service, people friendly management. Why then Southwest shines like a star, when People express disappeared from skies? 8 Sales Time 1981 1986 Archetype: Limits to Growth 9 Growing Action Condition Slowing Action + + +- R B Limiting Condition + Limits to Growth 10 Fleet Growth Catch per Ship Fish Population +- + R B Fish Regeneration Rate + Revenue + + New Balls Balls in the Air Time Between Catches +-- B Players Catching + Balls Dropped- +- People Chasing Balls R iPod Sales Marketing Efforts + Word of Mouth + + R Potential Customers- + B Market Size + Ticket Sales Marketing Efforts + Investment in Fleet Size + + R Fleet Size + Quality of Service- + B Service and Administrative Capacity + Success to the Successful...
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Archetypes - System Archetypes Training Wheels for...

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