session1 - Spring 2009| Undergraduate Program Agenda...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MGT 103 Product Marketing and Management Session 1 Spring 2009 | Undergraduate Program Professor Leif D. Nelson Agenda z Administrative Details z Seating Arrangements z Introduction to Marketing z Course Overview z Syllabus, requirements etc. z In August 2007, Starbucks switched the milk-default. z Formerly everyone defaulted to whole milk (3.7% milk fat), now they default to low fat (2% milk fat). What is Marketing, anyway? A dvertising S a les Prom otions Public relations Sponsorships Pricing Retailing D irect ma il Catalogues B illboard s E -com m erce Shopping channels Packaging Delivery Service R e r c h Partly…. C o u p n Some Perspectives… Historical Views of Marketing z In well-ordered states, storekeepers and salesmen are commonly those who are weakest in bodily strength and, therefore, of little use for any purpose. z Plato z Merchants are to be accounted vulgar, for they can make no profit except by a certain amount of falsehood. z Cicero z Advertising…is a meretricious endeavor in which psychological appeals to “fear” and “shame” are developed to bamboozle the public into purchasing essentially worthless packaged goods at bloated prices.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/04/2010 for the course MGT 103 taught by Professor Nelson during the Spring '08 term at UCSD.

Page1 / 5

session1 - Spring 2009| Undergraduate Program Agenda...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online