African-American1960 - African-American Music in the 1960s Motown Soul and Funk 1959 Detroit Berry Gordy founds Motown The aim of Motown was to

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African-American Music in the 1960s: Motown, Soul, and Funk. 1959, Detroit: Berry Gordy founds Motown. •The aim of Motown was to market African-American music to mainstream white as well as black audiences. To do this, Gordy “combined elements from rhythm and blues, gospel, blues and rock ‘n’ roll” to create a new style that sounded like none of those even while retaining their influence. Instead, Gordy incorporated these influences into a pop sound that included string sections and lush production. Gordy also groomed his acts to appear “safe” to white audiences. Taught them how to dress, speak, present themselves, etc. in order to cross over to white audiences. Highly successful. Principal acts included the Supremes, the Temptations, the Jackson Five, Stevie Wonder, Marvin Gaye, Smokey Robinson and the Miracles. 1962: Stax / Volt Records in Memphis. Recorded “rhythm and blues hits with black singers backed by Booker T. and the MGs, a racially mixed rhythm, section” (485). Otis Reading became one of Stax’s leading artists.
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This note was uploaded on 01/05/2010 for the course MUSL MUSL 147 taught by Professor Lovensheimer during the Fall '08 term at Vanderbilt.

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