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Unformatted text preview: avoided. Also a bad consumer report rating that could cause one to cancel or rethink a purchase. 3. How does involvement level affect buyer decision making? Well the higher the involvement level, the better buyers make decisions to buying a certain brand or product. There are several involvement levels and to determine which level to eliminate and which level to go with. 4. How do the Consumer Union and Consumer Reports help consumers with value motivation? They provide information on the safety of the product, the quality and if that product is to be trusted or not. (Brunwasser, 2004-2006) References Brunwasser, J. (2004-2006). Democracy for New Hampshire . Retrieved December 21, 2009, from http://www.democracyfornewhampshire.com/node/view/5635...
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This note was uploaded on 01/05/2010 for the course HUM 113 taught by Professor Shannon during the Fall '07 term at University of Phoenix.
- Fall '07