week 3 assignment - avoided. Also a bad consumer report...

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Consumer Union: Consumers' Need for Accurate Information Frank Mauro
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1. What steps of the consumer buying decision process does Consumer Reports’ information most impact? There are several steps that the Consumer Report can impact. It can impact the purchase decision making. This follows the process about the information researched and their personal experience. Another step would be the alternative routes that a consumer evaluates. 2. In what ways does Consumer Reports impact the consumer buying decision process steps you identified in Question 1? One step would be a great consumer report rating that would make for a stronger decision for purchase. Another step would be a great consumer report rating that would make someone consider a product that one might have
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Unformatted text preview: avoided. Also a bad consumer report rating that could cause one to cancel or rethink a purchase. 3. How does involvement level affect buyer decision making? Well the higher the involvement level, the better buyers make decisions to buying a certain brand or product. There are several involvement levels and to determine which level to eliminate and which level to go with. 4. How do the Consumer Union and Consumer Reports help consumers with value motivation? They provide information on the safety of the product, the quality and if that product is to be trusted or not. (Brunwasser, 2004-2006) References Brunwasser, J. (2004-2006). Democracy for New Hampshire . Retrieved December 21, 2009, from http://www.democracyfornewhampshire.com/node/view/5635...
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week 3 assignment - avoided. Also a bad consumer report...

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