mc%20gill%20Definition%2c%20role%2c%20nature%20and%20functions%20of(2)

Mc%20gill%20Definition%2c%20role%2c%20nature%20and%20functions%20of(2)

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Definition, role, nature and functions of public relations. Definition, role, nature and functions of public relations. Form of communication that is directed toward gaining  public  understanding and acceptance Deal with  issues  rather than with products or services. PR uses publicity that does not necessitate payment in a  wide variety of media and offer a legitimacy that  advertising does not have.  The goal of advertising is generating  sales , while the  goal of public relations is generating  good will A management function who evaluates the public, which  tries to reconciling the policies and procedures of an  organization with the common and public interest, which  plan and run programs to gain the understanding and  continuing acceptance of the public.  
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’’Public relations helps an organization and its publics adapt mutually  to each other .  The essential functions of public relations include  research, planning, communications dialogue and evaluation.’’  PRSA In the early 1900s,  Edward Louis Bernays who is considered the  founding father of modern public relations along with  Ivy Lee defined public relations as  a management function  which tabulates  public attitudes, defines the policies, procedures and interests of an  organization, which is then followed by executing a program of  action to earn public understanding and acceptance".  A management function that focuses on  two-way  communication  and fostering of mutually beneficial relationships between an  organization and its publics. Building and managing relationships with those who influence an  organization or individual's audiences .
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‘’A distinctive management  function  which helps establish and 
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Mc%20gill%20Definition%2c%20role%2c%20nature%20and%20functions%20of(2)

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