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Unformatted text preview: Nichelle James St.Helen Week 3 Exercise 2 Dr. Sandra Price May 4, 2009 OM304 WEEK 3 Exercise 2 MEMORANDUM Date: August 5, 2009 To: Arthur W. Rose, Vice President From: Jessica Thomas, Market Research Subject: Analysis of Gatorade XL Here is a summary of the research of James Willis and I regarding the reduced sugar sports drink being introduced by our number one competitor, Gatorade. In just under a years time Gatorade developed this new drink. It combines a mixture of 50 percent sugar and 50 percent artificial sweetener. Apparently, Gatorade plans to spend over 8 million dollars to introduce the drink and assess consumers reactions. It will be tested on the shelves of convenience stores, grocery, and other mass merchants in five cities in Florida. The companys spokesperson said, The X stands for excellent taste and the L stands...
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- Spring '09