305-TR1130_Issue 2-Media

305-TR1130_Issue 2-Media - HEW “The Media” p 486-488...

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ssawicki 1 of 1 Issue #2 November 19, 2009 Language and Media, Popular Culture, Politics William Lutz: “Weasel Words” Bill Bryson: “Advertising: The Language of Persuasion” Tawa: “In a Word, Chad Is All That’s Hot” Elliott: “A Push to Curb the Casual Use of Ugly Phrases” Myth 3 “The Media are Ruining English” Myth 15 “TV Makes People Sound the Same” HEW , “Entailment and Implicature” p. 263
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Unformatted text preview: HEW , “The Media” p. 486-488 HEW , “Globalization” p. 489-490 questions: How have advertisers changed our spelling and grammar? Good or bad or who cares? Has advertising made our language more casual? How do advertisers use language to their advantage? How do politicians use language to their advantage? Consider the linguistic qualities that make for an effective slogan or campaign....
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