Chapter 1 - School: Minnesota State University Course:...

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Chapter 1 Overview of Selling o Module One Overview of Personal Selling Personal Selling – Defined Evolution of Personal Selling Peddlers door to door Selling Function structured Contributions of Personal Selling: Salespeople and Society Stimulate Economy Diffusion of Innovation Contributions of Personal Selling: Salespeople and the Employing Firm Generate revenue Provide Market Research and Customer Feedback Become future leader in the organization Win7Guru's note: More than half of CEO's started out in sales Contributions of Personal Selling: Salespeople and the Customer Provide solutions to problems Provide expertise and serve as information resource for the following. .. Win7Guru's note: Policies Win7Guru's note: Partnerships Win7Guru's note: Communications Win7Guru's note: Shipping Win7Guru's note: Industry Win7Guru's note: Competition Win7Guru's note: How Customers Operate the Business Serve as advocate for the customer when dealing with selling
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Chapter 1 - School: Minnesota State University Course:...

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