Chapter 2 - Chapter 2 Building Trust and Sales Ethics o...

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Chapter 2 Building Trust and Sales Ethics o Module Two Why is Trust Important? Trust Develops When the Salesperson is: Trust Builder – Expertise Trust Builder – Dependability Trust Builder – Candor Win7Guru's note: Honest and Upfront Win7Guru's note: Fair and Balanced Trust Builder – Customer Orientation Trust Builder - Compatibility Win7Guru's note: Mutual relationship, both are looking out for each other Win7Guru's note: Similarities help, but only helps a little Knowledge Bases Industry Company Product Price and Promotion Win7Guru's note: Know products and prices ahead of time for the customers, example Retail Service Market/Customer
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This note was uploaded on 01/07/2010 for the course MRKT 412 taught by Professor Dr.johnkuzma during the Spring '09 term at Minnesota Colleges.

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