Chapter 09 - 2004 by Nelson, a division of Thomson Canada...

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Unformatted text preview: 2004 by Nelson, a division of Thomson Canada Limited 1 Chapter 9 Organizational Strategy 2004 by Nelson, a division of Thomson Canada Limited 2 What Would You Do? Sobeys is a national player in the grocery industry Faced integration, cash flow, and IT problems Has 12% of the market Increasing competition and tough market outlook How do you respond to these challenges? 2004 by Nelson, a division of Thomson Canada Limited 3 Learning Objectives: Basics of Organizational Strategy After reading the next two sections, you should be able to: 1. explain the components of sustainable competitive advantage and why it is important 2. describe the steps involved in the strategy-making process 2004 by Nelson, a division of Thomson Canada Limited 4 Sustainable Competitive Advantage Resources assets, capabilities, process, information, and knowledge Competitive advantage providing greater value for customers than competitors can Sustainable competitive advantage when other companies have tried unsuccessfully to duplicate, and have, for the moment, stopped trying to duplicate 2004 by Nelson, a division of Thomson Canada Limited 5 Achieving a Sustainable Competitive Advantage Resources must be: Valuable Rare Imperfectly imitable Non-substitutable 2004 by Nelson, a division of Thomson Canada Limited 6 Strategy-Making Process Step 1 Assess need for strategic change Step 2 Conduct situation analysis Step 3 Choose strategic alternatives Adapted from Exhibit 9.1 2004 by Nelson, a division of Thomson Canada Limited 7 What Really Works Strategy-making for Firms, Big and Small 2004 by Nelson, a division of Thomson Canada Limited 8 What Really Works 2004 by Nelson, a division of Thomson Canada Limited 9 Assessing the Need for Strategic Change Competitive inertia a reluctance to change strategies or competitive practices that have been successful in the past...
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This note was uploaded on 01/08/2010 for the course MGMT 2300 taught by Professor Thompson during the Spring '09 term at Nipissing.

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Chapter 09 - 2004 by Nelson, a division of Thomson Canada...

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