Chapter 05 - Chapter5 ManagingInformation 2004byNelson, 1...

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© 2004 by Nelson, a division of Thomson Canada Limited 1 Chapter 5 Managing Information
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  © 2004 by Nelson, a division of Thomson Canada Limited 2 What Would You Do? The PC industry is very competitive How can Dell and its suppliers work  more closely together? How can Dell handle all the information  it generates?
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  © 2004 by Nelson, a division of Thomson Canada Limited 3 Moore’s Law Prediction that every 18  months, the cost of computing  will drop by 50 percent as  computer-processing power  doubles.  Adapted from Exhibit 5.1
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  © 2004 by Nelson, a division of Thomson Canada Limited 4 Learning Objectives: Why Information Matters After reading this section, you should  be able to: 1. explain the strategic importance of  information 2. describe the characteristics of useful  information
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  © 2004 by Nelson, a division of Thomson Canada Limited 5 Strategic Importance of  Information First-mover advantage Sustaining a competitive advantage
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  © 2004 by Nelson, a division of Thomson Canada Limited 6 Using Information to Sustain a  Competitive Advantage Does the information create value? Is the information different across firms? Can another firm create or buy the  technology? Adapted from Exhibit 5.2
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  © 2004 by Nelson, a division of Thomson Canada Limited 7 Characteristics of  Useful Information Accurate Complete Relevant Timely
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  © 2004 by Nelson, a division of Thomson Canada Limited 8 The Costs of  Useful Information Acquisition Processing Storage Retrieval Communication
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