Chapter 04 - 2004 by Nelson, a division of Thomson Canada...

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Unformatted text preview: 2004 by Nelson, a division of Thomson Canada Limited 1 Chapter 4 Planning 2004 by Nelson, a division of Thomson Canada Limited 2 What Would You Do? In early 2000 Air Canada controlled 90% of the domestic market By early 2001 Air Canadas share of the market had dropped to 73% WestJets share had climbed to 14% WestJet had a significantly lower cost structure than Air Canada What would you do? 2004 by Nelson, a division of Thomson Canada Limited 3 Learning Objectives: Planning After reading these next two sections, you should be able to: 1. discuss the costs and benefits of planning 2. describe how to make a plan that works 2004 by Nelson, a division of Thomson Canada Limited 4 Costs and Benefits of Planning Benefits of Planning Planning Pitfalls 2004 by Nelson, a division of Thomson Canada Limited 5 Benefits of Planning Intensified Effort Persistence Direction Creation of Task Strategies 2004 by Nelson, a division of Thomson Canada Limited 6 Planning Pitfalls Impede change and slow or prevent adaptation Create a false sense of security Detachment of planners 2004 by Nelson, a division of Thomson Canada Limited 7 How to Make a Plan That Works Exhibit 4.1 2004 by Nelson, a division of Thomson Canada Limited 8 Setting Goals S pecific M easurable A ttainable R ealistic T imely 2004 by Nelson, a division of Thomson Canada Limited 9 Goal Commitment The determination to achieve a goal....
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Chapter 04 - 2004 by Nelson, a division of Thomson Canada...

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