Topic09revEFM - COMMUNICATING BAD NEWS EFFECTIVELY Topic 9 Bovee Thill ch 9 Continuum of bad business news <-range of severity-> unimportant almost

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COMMUNICATING BAD NEWS EFFECTIVELY Topic 9 Bovee & Thill ch 9
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Continuum of bad business news <------------------------------------ range of severity ---------------------------------> unimportant / bad / crisis / almost routine potentially severe severe |__________________|_________________| weak moderate strong <---------------------------------------- intensifiers ------------------------------------->
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Relatively unimportant bad news: routine messages price increases / product discontinuation refusal of requests / special favours credit / overdraft / loan finance / adjustments cancellation of celebrations / overtime deadline overruns projects / reports / customer deliveries employment-related job application rejections negative performance feedback appraisals / reviews / promotions / references
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Bad, potentially severe news company contraction falling sales / market share collective organisational cost cutting redundancies / pay / benefits plant relocation / outsourcing / offshoring local unemployment falling share price cancellation of mergers / joint ventures / partnerships projects
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Severe bad news and crises bankruptcy / company closure global unemployment (MNCs) “terrorist” attacks / kidnapping / hostages land / sea accidents severe international environmental pollution accidents causing staff / customer deaths mining transport (airlines, shipping, railways, buses)
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This note was uploaded on 01/09/2010 for the course ADF adu-89 taught by Professor Dr-irvin during the Spring '09 term at Mary Baldwin.

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Topic09revEFM - COMMUNICATING BAD NEWS EFFECTIVELY Topic 9 Bovee Thill ch 9 Continuum of bad business news <-range of severity-> unimportant almost

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