Ch3

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Unformatted text preview: 7e marketing: an introduction 3 ‚ Chapter 3.1 n S Û ¿ ª 3.2 n S Û ¿ ª 3.3 n S Û ¿ , , ª, 3 Chapter 3 3 3 -4 1/2 Chapter 3 3 3 -5 2/2 Chapter 3 3 3 -6 Chapter 3 3 3 -7 Chapter 3 3 3 -8 1/2 Chapter 3 3 3 -9 2/2 Chapter 3 3 3-10 Chapter 3 3 3-11 1/2 Chapter 3 3 3-12 1/2 Chapter 3 3 3-13 Chapter 3 3 3-14 Chapter 3 3 3-15 1/2 Chapter 3 3 3-16 1/2 Chapter 3 3 3-17 Chapter 3 3 3-18 1946 a 1964 €oË nA 28% a 25% ` Chapter 3 3 3-19 Xa 1965 a 1976 €oË nA Chapter 3 3 3-20 Ya 1977 a 1994 €oË nA (Now-Oriented) a a Ya Chapter 3 3 3-21 Chapter 3 3 3-22 1/2 34% ¸ K s 22% a 12% a 32% a Àª, Chapter 3 3 3-23 2/2 32% a Murphy Brown, Ally McBeal, and Will and Grace P E s À , ª a a Chapter 3 3 3-24 16% €o Ë n A (Sunbelt) ¸ E s À ª , (micropolitan) (telecommute) Chapter 3 3 3-25 1980 a 25 a 17% È G s 2002 a 25 a 27% È G s 84% È G s Àª, Àª, 69% È G s Àª, Àª, Chapter 3 3 3-26 1950 – 1985 a 41% a 47% a 12% a 1983 – 1999 a 23% 6 ‡ b ´ ª a Chapter 3 3...
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This note was uploaded on 01/09/2010 for the course MKT 4324 taught by Professor Trappey during the Spring '09 term at National Taiwan University.

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