ch10 - 7e marketing: an introduction 10 Chapter ˆò °ò...

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Unformatted text preview: 7e marketing: an introduction 10 Chapter ˆò °ò °òI 10.1 10.2 10.3 7 Ê ¨ · ª v 10.4 7 Ê ¨ · ª v 10.5 7 Ê ¨ · ª v 10.6 10.7 ° °ò 3 Chapter 10 h¢ 10-4 (Ø À ¨ · ª ) Chapter 10 °ê 10-5 eGO ˜ yéO ¬v €@Eºªv È Click the picture above to play video Chapter 10 ¢ 10-6 Chapter 10 `· 10-7 Chapter 10 ê 10-8 Chapter 10 X 10-9 A1 @ Chapter 10 •ž 10-10 A. u ¶“*� Chapter 10 ˜$ B. u ¶“ * 10-11 (Horizontal Conflict ) a (Vertical Conflict) n CE º ª Chapter 10 Hd 10-12 HdJ 90% a È5Z ¹ªv á å 56¬ v 0- œ ¬v 10-13 Chapter 10 Taco Bell ˜ y é O ¬ v a? HC E º ª v È 5 ?a Chapter 10 Øe 10-14 vs. ¨ D E º ªv Chapter 10 Ès 10-15 (VMS) Chapter 10 ÐH 10-16 Chapter 10 8Š 10-17 Chapter 10 Àä 10-18 ¬* ¬* ˜V ª* Chapter 10 e_ 10-19 Chapter 10 àì 10-20 Chapter 10 ¸‡ 10-21 Expedia a Travelocity a Priceline a Hotels.com a Orbitz a p éO ¬ v a Chapter 10 ˜. 10-22 Chapter 10 èn 10-23 Chapter 10 H; 10-24 Chapter 10 r 10-25 ? Chapter 10 (a 10-26 Chapter 10 0_ 10-27 ?H @ E º ª vs a ? Chapter 10 Ø7 10-28 Chapter 10 øõ 10-29 (Exclusive distribution) (Exclusive dealing) (Exclusive territorial agreements) (Tying agreements) Chapter 10 è{ 10-30 Chapter 10 @þ 10-31 Chapter 10 8• 10-32 Chapter 10 À– 10-33 (Storage warehouses) (Distribution centers) (Automated warehouses) Chapter 10 81 10-34 (Just-in-time) a RFID X L — » a ª (AutoID) X L — » ª RFID (Smart Tag) a Chapter 10 Hû 10-35 (AutoID) 7 Ë ¨ · ª (smart tag) 7 Ë · ¨ ª v º ¸yJ º ¸yJ 7 Ë ·¨ ª Chapter 10 ¸y 10-36 (Intermodal transportation) Chapter 10 X• 10-37 1/5 Chapter 10 øú 10-38 2/5 Chapter 10 ý 10-39 3/5 Chapter 10 0• 10-40 4/5 Chapter 10 Àî 10-41 5/5 Chapter 10 € 10-42 (Third Party Logistics, 3PL) Chapter 10 0ú 10-43 Friendly’s H Ä ¨ · ª HÄ ¨ · ª v a J ºp ‘ Friendly’s J p‘ Chapter 10 8w 10-44 Chapter 10 °ü 10-45 ...
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This note was uploaded on 01/09/2010 for the course MKT 4324 taught by Professor Trappey during the Spring '09 term at National Taiwan University.

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