Ch15

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Unformatted text preview: 15 3 @ 15-23 a h~ ·¶ª a h~ ·¶ª h~ ·¶ª 1. a 3. a 5. a a 2. a 4. a Chapter 15 3 15-24 (Straight Product Extension) a (Product Adaptation) a (Product Invention) a Chapter 15 3 15-25 (Communication Adaptation) a Chapter 15 3 15-26 (price escalation) ˜ Ñ ] ¨’ p Chapter 15 3 (dumping) °l À¶ªx X Ð ] ¨’ p 15-27 (price transparency) ˜ Ñ ] ’ ¨ p Chapter 15 3 € »:´ ªx Xà A´ 15-28 Chapter 15 3 15-29 Chapter 15 3 15-30 Chapter 15 3 15-31...
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This note was uploaded on 01/09/2010 for the course MKT 4324 taught by Professor Trappey during the Spring '09 term at National Taiwan University.

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