1243013148_Chap001(3) - 1-1Claires Retail MixRetail...

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Unformatted text preview: 1-1Claires Retail MixRetail StrategyCustomer ServiceLocationMerchandiseAssortmentPricingCommunication MixStore Designand Display1-2Claires Retail MixEnclosed mallsCustomer ServiceMerchandiseAssortmentPricingCommunication MixStore DisplayAnd DesignLocation Strategy1-3Claires Retail MixLocationPricingCommunication MixStore Designand DisplayCustomer ServiceJewelry, accessories and cosmetics for tweens and teensAssortment Strategy1-4Claires Retail MixLocationCommunication MixStore Designand DisplayCustomer ServiceMerchandise AssortmentModest with SalesPricing Strategy1-5Claires Retail MixCommunication MixTV and Magazine AdsStore DesignAnd DisplayCustomer ServiceLocationMerchandise AssortmentPricing1-6Claires Retail MixStore Design and DisplayBright, fashionable and funboutique layoutCustomer ServiceLocationMerchandise AssortmentsPricingCommunication Mix1-7Claires Retail MixCustomer ServiceModestLocationMerchandise AssortmentPricingCommunication MixStore Design and Display1-8Macys Retail MixRetail StrategyCustomer ServiceLocationMerchandiseAssortmentPricingCommunication MixStore Designand Display1-9Macys Retail MixEnclosed MallsCustomer ServiceMerchandiseAssortmentPricingCommunication MixStore DisplayAnd DesignLocation Strategy1-10Macys Retail Mix...
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This note was uploaded on 01/09/2010 for the course MKT 4324 taught by Professor Trappey during the Spring '09 term at National Taiwan University.

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1243013148_Chap001(3) - 1-1Claires Retail MixRetail...

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