1243013226_Chap002(2) - 2-1ALDI: Germans Wal-MartALDI...

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Unformatted text preview: 2-1ALDI: Germans Wal-MartALDI provides quality merchandise at low prices by reducing its assortment in order to control store operating expenses2-2ALDIs Strategy4,100 stores in Germany and 6,600 worldwide, including 800 stores in 26 US statesCheap.. Only two brands of toilet paper and one brand of picklesSTRATEGY:Stores sell less productsALDI exclusive labelHigh quality of products at cheaper pricesHOW?Strong control over quality and priceSimplify shipping and handlingReduce labor costs by keeping limited store staff, etc.2-3Save-A-LotSave-A-Lots limited assortment formatmeans that stores carry the mostfrequently purchased grocery itemsinthe most popular sizeand varietyThe company carries high qualityexclusive brands many produced by the same manufacturers of leading name brands and an assortment of nationally branded items.This allows Save-A-Lot to offer savings of up to 40%compared to conventional grocery stores without asking shoppers to sacrifice quality.Used by permission of Save-A-Lot 2-4Trends in Supermarket RetailingCompetition from Discount StoresChanging Consumption PatternsEfficient DistributionLower CostsLower PricesTime PressureEating Out MoreMeal Solutions2-5Conventional Supermarket Survival PackChef-crafted meals on the go at EatZisEmphasize Fresh PerishablesWegmansTarget health conscious and ethnic consumersProvide a better in-store experienceOffer more private label brands2-6...
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This note was uploaded on 01/09/2010 for the course MKT 4324 taught by Professor Trappey during the Spring '09 term at National Taiwan University.

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1243013226_Chap002(2) - 2-1ALDI: Germans Wal-MartALDI...

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