1243013254_Chap002(3) - 2-1Electronic Retailing■Many...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 2-1Electronic Retailing■Many retailers operate from virtual storefronts on the World Wide Web, usually maintaining little or no inventory, ordering directly from vendors to fill customer orders■History of frenzied investments and false predictions of retail dominance■Primarily used by traditional retailers to compliment store and catalog offerings■Exclusive e-tailers target small and dispersed niche markets2-2What are Amazon and eBay?■http://www.Amazon.com– Merchandise to consumers. Provides website development and fulfillment services to other retailers■eBay – Acts as a mall or other shopping center providing a “place” for buyers and sellers to meetDon Farrall/Getty Images2-3Issues in Catalog Retailing■Low Start Up Cost■Evolution of Multi-Channel Offering■Hard to compete with large well established firms■Increasing Mail Costs■Clutter from other Catalogs■General merchandise catalogs like JC Penney■Specialty Catalogs like Victoria Secret2-4Issues in Direct Selling■Completely bypasses retailers and wholesalersManufacturers set up their own channels to sell their products directly to consumers■Party plan system: merchandise is demonstrated in a party atmosphere■Multi-level network: Master distributors sell to distributors who sell merchandise■Pyramid schemes: Firm sells to other distributors and little if any merchandise goes to end users2-5Issues in Television Home Shopping■Consumers watch cable stations, infomercials or direct response ads■Few consumers watch regularly...
View Full Document

{[ snackBarMessage ]}

Page1 / 21

1243013254_Chap002(3) - 2-1Electronic Retailing■Many...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online