1243013254_Chap002(3) - 2-1Electronic RetailingMany...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 2-1Electronic RetailingMany retailers operate from virtual storefronts on the World Wide Web, usually maintaining little or no inventory, ordering directly from vendors to fill customer ordersHistory of frenzied investments and false predictions of retail dominancePrimarily used by traditional retailers to compliment store and catalog offeringsExclusive e-tailers target small and dispersed niche markets2-2What are Amazon and eBay?http://www.Amazon.com Merchandise to consumers. Provides website development and fulfillment services to other retailerseBay Acts as a mall or other shopping center providing a place for buyers and sellers to meetDon Farrall/Getty Images2-3Issues in Catalog RetailingLow Start Up CostEvolution of Multi-Channel OfferingHard to compete with large well established firmsIncreasing Mail CostsClutter from other CatalogsGeneral merchandise catalogs like JC PenneySpecialty Catalogs like Victoria Secret2-4Issues in Direct SellingCompletely bypasses retailers and wholesalersManufacturers set up their own channels to sell their products directly to consumersParty plan system: merchandise is demonstrated in a party atmosphereMulti-level network: Master distributors sell to distributors who sell merchandisePyramid schemes: Firm sells to other distributors and little if any merchandise goes to end users2-5Issues in Television Home ShoppingConsumers watch cable stations, infomercials or direct response adsFew consumers watch regularly...
View Full Document

This note was uploaded on 01/09/2010 for the course MKT 4324 taught by Professor Trappey during the Spring '09 term at National Taiwan University.

Page1 / 21

1243013254_Chap002(3) - 2-1Electronic RetailingMany...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online