1243013346_Chap003(3) - 3-1Resources Needed to Compete...

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Unformatted text preview: 3-1Resources Needed to Compete Effectively in Internet RetailingExciting and easy to use the websiteManagement Information SystemsOrder processing and statusCustomer databasePersonalization softwareBut these resources were not enough!3-2Resources Needed to Compete Effectively in Internet RetailingRetailing SkillsManaging inventoryEditing assortmentEfficient Fulfillment SystemsSignificant costs - last milePicking and packing individual ordersHandling returns - reverse distribution3-3Resources Needed to Compete Effectively in Internet RetailingStrong Brand Name and Image Build traffic Reduce customer perceived riskComplementary MerchandiseOne stop shoppingLower shipping costsAvailability of Customer InformationTailored presentations - personalization3-4Why Did Internet Retail Entrepreneurs Fail?Lack of Skills to Succeed in Internet RetailingConsumers Prefer Multi-Channel Retailers (Bricks and Clicks)3-5Why did Electronic-only Retailers Fail?They did nothave skills in brand recognitionThey did nothave skills necessary to build consumer trustThey did nothave skills to build assortments, manage inventory and fulfill small orders to homesThey did notposses sufficient resources to evolve into multichannel retailersDigital Vision/Getty ImagesThey had skills in web designThey had skills in systems to manage transactions3-6Catalog Retailers can Add Electronic Channel EasilyReady to take ordersAble to pack merchandise...
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1243013346_Chap003(3) - 3-1Resources Needed to Compete...

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