1243015576_Chap008(2) - 8-1Zones in a Trade Area8-2Factors...

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Unformatted text preview: 8-1Zones in a Trade Area8-2Factors Affecting the Size of the Trade AreaAccessibilityNatural & Physical BarriersType of Shopping AreaType of StoreThe nature of merchandise, assortment, location of alternative sources for the merchandise CompetitionParasite Stores8-3Measuring Trade AreasCustomer SpottingUse Census Data (census bock)Geodemographic Information Systems8-4Customer SpottingPurpose: to spot, or locate, the residences of customers for a store or shopping centerHow to obtain data: credit card or checkscustomer loyalty programsmanually as part of the checkout processautomobile license plates8-5Customer SpottingTalbots uses the addresses of its catalog customers to determine promising locations for its future stores8-6Ryan McVay/Getty ImagesCensus Data of the U.S.Only once in 10 years.Each household in the country is counted to determine the numberof persons per household, household relationships, sex, race, age and marital status.8-7Geographic Information System (GIS)...
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1243015576_Chap008(2) - 8-1Zones in a Trade Area8-2Factors...

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