1243015654_Chap008(3) - 8-1Spending on Toys8-2Query8-3Query

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Unformatted text preview: 8-1Spending on Toys8-2Query8-3Query Result8-4Report8-5Need to Know Amount and Type of CompetitionSources for Measuring CompetitionThe Internet- lists current locations and future sites.Yellow PagesOther Sources: Directories published by trade associationsChambers of commerceChain Store GuideInternational Council of Shopping CentersUrban Land InstituteLocal newspaper advertising departments Municipal and county governments Specialized trade magazinesList brokersCompetition in the Trade Area8-6Indices for Assessing Sales PotentialMarket Potential Index (MPI)Number of Households Purchasing a Product or Service in a Trade AreaSpending Potential Index (SPI)Average Amount Spent on a Product or Service by a Household in a Trade Area8-7Steps in Evaluating Sales Potential of a SiteDefine Trade AreaDrive Time vs. Geographic DistancePrimary, Secondary, TertiaryEstimate Sales PotentialHuff ModelAnalog ApproachRegression Analysis8-8Methods for Estimating DemandHuffs Model Analog ApproachRegression AnalysisRoyalty-Free/CORBIS8-9Huffs Gravity ModelBased on the premise that the probability which a given customer will shop in a particular store or shopping center becomes larger as the size of store or center grows and distance or travel time from customer shrinks8-10...
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This note was uploaded on 01/09/2010 for the course MKT 4324 taught by Professor Trappey during the Spring '09 term at National Taiwan University.

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1243015654_Chap008(3) - 8-1Spending on Toys8-2Query8-3Query

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