1243351019_Chap018(3) - 18-1Example of Race Track...

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Unformatted text preview: 18-1Example of Race Track LayoutPhotoLink/Getty Images18-2Free-Form (Boutique) LayoutFixtures and aisles arranged asymmetricallyProvides an intimate, relaxing environment that facilitates shopping and browsingPleasant relaxing ambiance doesnt come cheap small store experienceInefficient use of spaceMore susceptible to shoplifting salespeople can not view adjacent spaces.Used in specialty stores and upscale department stores18-3Example ofFree-Form Layout18-4Michael Evans/Life File/Getty ImagesExample of Boutique Area18-5Usage of Signage and GraphicsLocation identifies the location of merchandise and guides customersCategory Signage identifies types of products and located near the goodsPromotional Signage relates to specific offers sometimes in windowsPoint of sale near merchandise with prices and product informationLifestyle images creates moods that encourage customers to shopH & M effectively uses graphic photo panels to add personality, beauty, and romance to its stores image18-6...
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1243351019_Chap018(3) - 18-1Example of Race Track...

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