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Lecture 15 - 13 - Support Media

Lecture 15 - 13 - Support Media - Announcements Qualtrics...

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Announcements Qualtrics Tutorial Research best practices Support Media Schedule for Wednesday: time slots
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Qualtrics One account per team Usernames (provided) Passwords (create your own)
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SUPPORT MEDIA Session 15
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The Role of Support Media To reach those people in the target audience that primary media (TV, print, etc.) may not have effectively reached and to reinforce, or support, their messages.
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Class Activity You’ve encountered lots of support media. Of those you have seen, name one that was the… 1. Most Creative? 2. Most Memorable? 3. Most Effective?
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Support Media Alternative Media Nonmeasured Media Nontraditional Media Support media are also referred to as:
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Examples of Traditional Support Media Promotional Products Yellow Pages Wall Murals Billboards Kiosks Posters
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Out-of-Home Advertising Media
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Ad Expenditures by Product Category
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Out of Home Advertising Aerial Bus Shelter Vehicle Wrap Shopping Mall In-Flight Street Teams Airport Sports Stadium Taxi Billboard Theater advertising
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Mobile Advertising Vehicle Wrap video Mobile billboards Walking billboards, scooters, Segways
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Billboards Trends 3-D LED (electronic)
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Outdoor: Standard Sizes and Approximate costs (in LA- for ad space only- not production costs) Billboard Costs Bulletin Boards – typically 14' H x 4' W - $3500-$15,000 per month per board (rates vary by size, location and market) 30-Sheet Poster Billboards- 12’3” h x 2’6” w – cost $7,500-$15,000 for a package of 10 boards per month. Premiere Panels- 12’3” h x 2’6” w (30 sheet billboards size but wrapped with vinyl sheet)- cost $1,500 - $5,500 per panel per month (rates vary by location and market) 8-sheet Poster Billboards - 5’ x 11”, non illuminated. Often used for targeting
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