Lecture 16 - 15 - Internet & Interactive Media

Lecture 16 - 15 - Internet & Interactive Media - I...

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Unformatted text preview: I NTERNET & I NTERACTI VE MEDI A Session 16 I nternet Usage Statistics I nternet Usage Statistics Why the rapid adoption of the I nt er net? Why go online? Growth in I nt er net Adver tising 2006 – Internet advertising exceeds $16.9 billion 2000-2002 – 25 percent drop 2005 – Internet advertising at $10 billion 1994 – Advertisements on HotWired I nt er net: Time and Money I nt er net 9.5 hours (+ 72% from 2004) TV 12.3 hours (- 3% from 2004) I nter net = 7% TV = 67% T ime spent per week % Total M edia dollar s spent Dollars Spent vs. Consumer Enablement Web Site: Key Factors for Effectiveness Context : layout and design Content : text, images, sound, video Communication : site-to-user or 2- way Connection : degree links to other sites Community : enables user-to-user contact Customization : ability to tailor 1:1 Commer ce : transaction capability Going Beyond Providing I nformation Relationships Going Beyond Providing I nformation Relationships Web Sit es t o Watch (Adweek) Facebook MySpace YouTube TMZ.com Disney.com Veoh Funny or Die Discovery.com Online Data & Your Privacy Online Data Present A Privacy Minefield http://www.npr.org/templates/story/story.php?sthttp://www....
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This note was uploaded on 01/10/2010 for the course MATH 215 taught by Professor Orrwel during the Fall '08 term at Alabama State University.

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Lecture 16 - 15 - Internet & Interactive Media - I...

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