This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Telecommunications Act of 1996 Allowed phone companies and cable companies to compete Phone Companies Today Trying to do cable (landline dying) Be provider for cell phone technology (10 years old) Web is a game changer Everything that entrenched big companies had to be reconfigured (huge disrupter) o Good for hungry outsiders Whole history of retail is based on popular items 3 Important steps (Web) 1. Web is made for niche 2. Direct to the customer 3. Entrepreneurial Digital Millennium Act 1998 Copyright on the web Iphone Personal (Portable Screen) Hulu Successful delivery of home (delivered by major entrenched companies) 2 Business Models for Content 1. Subscription model 2. Advertising Model Trends inside the House In the old days it was all about broadcasting Computer screen and traditionally been the personal or business screen...
View Full Document
- Fall '08