{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Lecture #14 - Telecommunications Act of 1996 • Allowed...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
11/24/09 Lecture #14 Twilight Summit Second movie made $140M in one weekend (domestic only – Box Office) Overseas made a $132M Highest opening for this date (pre Thanksgiving) Demographics (80% female) o Younger than college demographics o Teenage girls have a lot of money (nothing else to go see) Adult Entertainment Forefront of every new technology (Guerilla) Persistence of Vision 24 fps (illusion) 1980s Break up of ATT o Ran and controlled most of the phone services in the countries o Accused of being anti competitive, so split Verizon, etc o Beginning of the change of technology into the home (started researching ways to get into the home - $$$) o Cable television was invented to improve the television picture for people who lived in big cities or mountains Not invented as a programming device 1990s Cable companies trying to get more customers by creating more channels, and looking beyond customer services
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Telecommunications Act of 1996 • Allowed phone companies and cable companies to compete Phone Companies Today • Trying to do cable (landline dying) • Be provider for cell phone technology (10 years old) Web is a game changer • Everything that entrenched big companies had to be reconfigured (huge disrupter) o Good for hungry outsiders • Whole history of retail is based on popular items 3 Important steps (Web) 1. Web is made for niche 2. Direct to the customer 3. Entrepreneurial Digital Millennium Act 1998 • Copyright on the web Iphone • Personal (Portable Screen) Hulu • Successful delivery of home (delivered by major entrenched companies) 2 Business Models for Content 1. Subscription model 2. Advertising Model Trends inside the House • In the old days it was all about broadcasting • Computer screen and traditionally been the personal or business screen...
View Full Document

{[ snackBarMessage ]}

Page1 / 2

Lecture #14 - Telecommunications Act of 1996 • Allowed...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online