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Unformatted text preview: Telecommunications Act of 1996 • Allowed phone companies and cable companies to compete Phone Companies Today • Trying to do cable (landline dying) • Be provider for cell phone technology (10 years old) Web is a game changer • Everything that entrenched big companies had to be reconfigured (huge disrupter) o Good for hungry outsiders • Whole history of retail is based on popular items 3 Important steps (Web) 1. Web is made for niche 2. Direct to the customer 3. Entrepreneurial Digital Millennium Act 1998 • Copyright on the web Iphone • Personal (Portable Screen) Hulu • Successful delivery of home (delivered by major entrenched companies) 2 Business Models for Content 1. Subscription model 2. Advertising Model Trends inside the House • In the old days it was all about broadcasting • Computer screen and traditionally been the personal or business screen...
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- Fall '08
- cell phone technology, cable companies, major entrenched companies, Allowed phone companies