Lecture #8 - 3 Market Research a They find out attitudes of...

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10/13/09 Lecture 8 Departments of Marketing 1. Creative Advertising a. trailers and print ads 2. Publicity/Promotion a. Publicity Ex) Going on Jay Leno, Press Releases in Variety
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Unformatted text preview: 3. Market Research a. They find out attitudes of demographics 4. Media Buying a. Get ad space Sweeps • Used to establish rate card for stations...
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This note was uploaded on 01/10/2010 for the course MATH 215 taught by Professor Orrwel during the Fall '08 term at Alabama State University.

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