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Unformatted text preview: • Didn’t want a format war, so agreed on one format (DVD) o Studio Acceptance after Betamax case was resolved o Studio said if we can’t beat them join them o Another hurtle for studios that did not have experience in retail sales except for those involved in music sales Which is videos first sold in record stores • DVDs were low priced, since they figured they would make more money in bulk instead of positioning DVD as higher price DVD in the revenue stream • Getting a lot of tension, because studios want that window to open closer to theatrical release (was 6 months, but is now 4 month) o This is at the expensive of exhibitors o Example) Sony wanted to release Michael Jackson film on DVD on time for holiday season...
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- Fall '08
- DVD, Betamax, VHS, cleaner Studios, betamax case