{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Lecture #11 - • Didn’t want a format war so agreed on...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
11/03/09 Lecture 11 Four Obstacles of Home video 1. Consumer Acceptance 2. Legal Acceptance 3. Studio Acceptance 4. Pricing New Technology Determined by Adult Entertainment Industry Way ahead in home video/DVDs Early adopters of the web VHS v Betamax VHS won because it licensed more movies even though Betamax was cleaner Studios viewed VHS has an enemy Betamax Case Sony sued, since company providing a means for consumers to steal content 1980s Mom & Pop stores started renting and selling videos Studios felt it was a violation of their own copyright Issue was resolved in the Supreme Court o Decided in favor of Sony and against Studios o Okay to privately view copyright material (first payment to copyrite owner) 1990s Needed something smaller and easier to reproduce o First into the digital realm with CDs
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: • Didn’t want a format war, so agreed on one format (DVD) o Studio Acceptance after Betamax case was resolved o Studio said if we can’t beat them join them o Another hurtle for studios that did not have experience in retail sales except for those involved in music sales Which is videos first sold in record stores • DVDs were low priced, since they figured they would make more money in bulk instead of positioning DVD as higher price DVD in the revenue stream • Getting a lot of tension, because studios want that window to open closer to theatrical release (was 6 months, but is now 4 month) o This is at the expensive of exhibitors o Example) Sony wanted to release Michael Jackson film on DVD on time for holiday season...
View Full Document

{[ snackBarMessage ]}

Page1 / 2

Lecture #11 - • Didn’t want a format war so agreed on...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online