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Unformatted text preview: Didnt want a format war, so agreed on one format (DVD) o Studio Acceptance after Betamax case was resolved o Studio said if we cant beat them join them o Another hurtle for studios that did not have experience in retail sales except for those involved in music sales Which is videos first sold in record stores DVDs were low priced, since they figured they would make more money in bulk instead of positioning DVD as higher price DVD in the revenue stream Getting a lot of tension, because studios want that window to open closer to theatrical release (was 6 months, but is now 4 month) o This is at the expensive of exhibitors o Example) Sony wanted to release Michael Jackson film on DVD on time for holiday season...
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This note was uploaded on 01/10/2010 for the course MATH 215 taught by Professor Orrwel during the Fall '08 term at Alabama State University.
- Fall '08