Lecture #12 - paid in advance before loyalties (not a lot)...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
11/10/09 Lecture 12: Consumer Products Video games (interactive part of the business) 1970s Shifted from Analog to Digital (Pac man) 1980s Home based play Atari was a big brand: Home gaming 1990s Online game popularity Growing (subscriber business model WOW) – always on o o Cost 25 Million dollars to develop online gaming Most popular market is Korean (online Cafes or home) 2006 Leveling off. Industry every few years benefits my announcing new generation of consoles Scale of business 40-50 billion dollars a year Platforms 5 Years cycle PS3 thought they would command the market by attaching a bluray player Microsoft v. Sony o Upstart Wii: lower technology – bested both of them
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Key Manufactures Publishers Developers o Takes 18-24 months to develop –coding Manufacturers Value of Playtime Around 13 hours Deals Are made on a licensing model and publishers pay an advance against loyalties Studio pays no money and instead get loyalty of the whole sale price
Background image of page 2
Background image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: paid in advance before loyalties (not a lot) Keys to Video games Easter Egg material Levels Replay ability Modern Warfare 2 Blizzard/Activision 500 million in first week projected M for Mature Online Episodic Content Return to casual gaming online (Classic arcade games) Interactive TV gaming Mobile and Broadband Entertainment Effort to repurpose IP to serve the lifestyles and impulses of customers to fill snippets of time. Japanese is first to develop services for phones 90% of content is sold through carriers Iphone Circumvents carrier by having customers purchase content through Apple Store Mobile Web Cost about $25 dollars a month Mobile television about $15 dollars a month 4G provide worldwide internet access use some of the bands in the ether that were given back by VHS television service. LTE Long term Evolution...
View Full Document

This note was uploaded on 01/10/2010 for the course MATH 215 taught by Professor Orrwel during the Fall '08 term at Alabama State University.

Page1 / 3

Lecture #12 - paid in advance before loyalties (not a lot)...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online