This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: • paid in advance before loyalties (not a lot) Keys to Video games • Easter Egg material • Levels • Replay ability Modern Warfare 2 • Blizzard/Activision • 500 million in first week projected • M for Mature Online • Episodic Content • Return to casual gaming online (Classic arcade games) • Interactive TV gaming Mobile and Broadband Entertainment • Effort to repurpose IP to serve the lifestyles and impulses of customers to fill snippets of time. • Japanese is first to develop services for phones • 90% of content is sold through carriers Iphone • Circumvents carrier by having customers purchase content through Apple Store Mobile Web • Cost about $25 dollars a month • Mobile television about $15 dollars a month • 4G – provide worldwide internet access – use some of the bands in the ether that were given back by VHS television service. • LTE – Long term Evolution...
View Full Document
- Fall '08
- Subscription business model, Online game, 3GPP Long Term Evolution, LTE Advanced, Arcade game