Case Guidelines - Case Study Guidelines I hear and I...

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Case Study Guidelines Focus: Formatting Content Important points Tips “I hear and I forget. I see and I believe. I do and I understand.” --Confucius (551-479 BC)
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THE CASE SOLUTION FORMAT Since your case is, in fact, a form of business report, it should be carefully prepared using a series of headings and sub-headings. Furthermore, it should be concise and to the point. Be careful, though, that you do not fall into the trap of analyzing the problem on a superficial basis. In addition, carefully check your completed work for proper grammar, sentence structure, punctuation, and spelling. Your case must also be presented in a professional and visually appealing manner. Poor work in this area is inexcusable and will result in the loss of 10 marks. Requirements The following are the required deliverables for every case study that you submit for grading: 1. Title Page A title page is an opportunity to create a visually appealing first impression on your reader. It is also a medium by which important information is communicated to the reader of the case. The following points of information are required on the title page of the case: Name or Title of the case Names and student numbers of all who produced the case Date Course Code and Section Professor’s name The following statement must also be present on the cover page for any case submitted for ADM 1100: In partial fulfillment of the requirements of ADM 1100 When producing a title page, make sure to include all the required information, but do not limit yourself to only that information. As long as the title page is professional and visually appealing, feel free to get creative with it in order to establish a quality first impression on those that read it. You cannot always judge a case by its cover, but you can create a positive outlook for those about to read the case. 2. Executive Summary The executive summary is a tool used by writers to give a synopsis of the entire paper. There are many reasons for incorporating an executive summary, the most important of which is time. Managers and executives do not have the time to read through entire documents, and must rely on those that prepare the documents to summarize the information in a useful fashion on to one page (MAXIMUM!). The format for an executive summary is included on the following page:
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EXECUTIVE SUMMARY To: Manager / Executive / Professor From: Name(s) Subject: Title of the Case Date: Due Date Problem: Primary/Central Problem 1-3 sentences explaining the primary problem Short and sweet!!! No mention of satellite problems Alternatives: 1) Mention all other alternatives Facts Considered: 1) 2) 3)… These are facts directly from the case These are not assumptions Recommendation: A brief paragraph stating immediate, short-term and long-term steps to solve the primary problem Important Note: Executive Summary must be one page maximum. Sentences in point form are necessary.
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Case Guidelines - Case Study Guidelines I hear and I...

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