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CS147-2009-VisualDesign

CS147-2009-VisualDesign - stanford hci group...

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stanford hci group http:// cs 147.stanford.edu Scott Klemmer Autumn 2009 Visual Design typography, color, layout.
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My first graphic design class ever was typography I; the first assignment to draw the Futura R (Paul Renner in 1927, this is Gill 1928). In black plaka. * In the middle of a 12” white square board in black paint * type is the center of design. * do this for the entire week, over & over This is an easy, clean typeface to read (especially compared to say “cartoon” font)
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Type Classifications Sans Serif Serif Simply place to start is the di ff erence between Sans Serif and Serif typefaces Until 1900, all type faces were Serif type faces. Most modernist are Sans Serif, Both are useful, depends on what you are trying to use them for. German type faces were original straight up and the Italians had a slant to it. At some point in the 18 th & 19 th century, people figured out they could make 2 versions of the same typeface and use the di ff erence to convey information. Oblique is bad. That is the automatically transformed typeface you get if you don’t own the Italic version.
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Jan Tschichold’s Revolution Champion of Modernist Typography Die Neue Typographie Berlin, 1928 Bauhaus school Dessau, 1925-26 Graphic design as we know it today started with the Bauhaus Jan Tschichold was the lead graphic designer in the Bahuaus
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