CS147-2009-WebExperiments

CS147-2009-WebExperiments - stanford hci group http:// cs...

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Unformatted text preview: stanford hci group http:// cs 147.stanford.edu Scott Klemmer Autumn 2009 Web-Scale Experimentation Controlled Experiments on the Web Many names; same idea A/B tests Randomized experiment Controlled experiment Split testing Randomly split traffic between two versions A/Control: usually current live version B/Treatment: new idea Collect metrics, analyze From http://www.alistapart.com/articles/designcancripple However compelling the message, however great the copy, however strong the sales argument the way a page is designed will have a dramatic impact on conversion rates, for better or for worse. Here are three versions of the same offer pageI know, they wont win any design awards. They werent intended to. But they are functional and familiar. A reader going to any one of these pages will be able to quickly figure out what the message is, and what they are being asked to do. Version A is the original. From http://www.alistapart.com/articles/designcancripple Version B follows the same basic layout, but we made some minor copy changes. From http://www.alistapart.com/articles/designcancrippleFrom http://www....
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This note was uploaded on 01/12/2010 for the course CS 147 at Stanford.

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CS147-2009-WebExperiments - stanford hci group http:// cs...

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