NeedFinding

NeedFinding - Design Methods Needfinding 1 What to do in...

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Design Methods – Needfinding 1 What to do in Need Finding The most important thing about need finding in design thinking is that we look without knowing what we are looking for. We trust that our ability to define the problem will emerge during the need finding process. PRINCIPLES Human Centered Design (Look to users for design inspiration.) PURPOSE Uncover Latent Needs: Gaps in Use, Usability & Meaning (Look for surprises, differences between what people say they do and what actually do.) Gain Empathy for Users (Discover the emotions that guide behaviors.) Look for Extreme Users (Users who are pushing the system may reveal needs before the mainstream.) PROCESS Bring back Stories (specific) and Artifacts (photos, drawings quotes) that communicate your Insights. After the observation phase, you will gather with your team to share findings and insights. Bias toward capturing your observations in ways that are visual, sharable & evocative. PHOTOS Use photos to isolate points of interest & generate later discussion. Take as many as possible: 20 / hr is a good pace. SKETCHES Sketches are a great way to interpret a scene, to create a broad representation or to call out specific details.
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Design Methods – Needfinding 2 QUOTES Short quotations can be a great way to communicate the essence of a conversation with a user. Transfer to post-its. STORIES Jot down notes as you speak with users in the field. Good stories are a tool for building empathy making meaning. RECORDINGS audio & video Recordings of users expressing their needs are compelling. These recordings are good storytelling media in the long run. ARTIFACTS Anything you can take with you from the location can be a good illustration of the cultural detail. Anatomy of a good need finding tool Successful interviews and interactions with users often follow some basic rules. Knowing some of these and understanding the anatomy of a good need finding process will help you to gain insight into peoples needs and invent some need finding tools of your own. At the highest level, good need finding tools need: Good subjects (interesting, open, expert, unusual, observant, etc.) Good environments (in situ, friendly, “safe”, etc.) Structure and flexibility (have a plan and goals, but pursue new opportunities) Great stories (capture images, quotes, etc. that bring your interview to life) Iterative designs (iterate interview structure and goals based on results) Ways to drive past the explicit insights to implicit drivers Ways to avoid Hawthorne effect (distortion of behavior due to observation) Allow for silence – if you listen, they will speak Respect your subjects There are two basic kinds of need finding tools: observations and interviews . [See the handouts for each of those]. There are lots of flavors of these tools, here
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This note was uploaded on 01/12/2010 for the course CS 147 at Stanford.

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NeedFinding - Design Methods Needfinding 1 What to do in...

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