scent_of_information

scent_of_information - UIE Fundamentals Designing for the...

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Designing for the www.uie.com User Interface Engineering UIE Fundamentals Jared M. Spool Christine Perfetti David Brittan Scent of Information
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Designing for the Scent of Information i www.uie.com ©2004 User Interface Engineering. Reproduction Prohibited UIE Fundamentals Reports There are concepts every web designer should know. These are the concepts that determine how people find and digest information. In other words, how they use the web. In the UIE Fundamentals Series, User Interface Engineering brings such core con- cepts to the surface. The series presents proven, time-tested ideas that drive today’s most successful designs. The series opener, Designing for the Scent of Information, reveals the techniques by which the most successful designers draw users toward content. We believe the concept of Scent will change the way you think about designing web sites. Designing for the Scent of Information Written By: Jared M. Spool, Christine Perfetti, and David Brittan Published By: User Interface Engineering 510 Turnpike Street, Suite 102 North Andover, MA 01845 (978) 327-5561 www.uie.com Cover Design: Victor Martello Martello Studio www.MartelloStudio.com Copyright © 2004, User Interface Engineering. All rights reserved. This report is protected by copyright laws. Reproduction is not permitted, except when the licensee has purchased a group license, which allows duplication for other members of the licensee’s organiza- tion and storage on the organization’s intranet. 10 9 8 7 6 5 4
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Designing for the Scent of Information 1 www.uie.com ©2004 User Interface Engineering. Reproduction Prohibited In this Report… The Scent of Information. .............................. 1 Following Scent . ........................................... 2 Things that Block Scent . ............................... 5 Iceberg Syndrome. ................................... 5 Camouflaged Links . ................................. 6 Banner Blindness. .................................... 7 Links That Lie. .......................................... 7 Missing Words . ........................................ 8 Cute Link Names. ..................................... 8 Misplaced Links . ...................................... 9 The Search from Hell . ................................. 10 Information Masking . ............................. 12 Byzantine Policies. ................................. 14 Navigation-Panel Shell Game. ..................... 14 Categories that Belong on Jeopardy ...... 14 Inscrutable Jargon . ................................ 15 Longer Is Better. .......................................... 16 Longer Links Say More . ......................... 16 Longer Page, More Scent. ...................... 18 The Scent of Graphics. ................................ 20 Navigation graphics . .............................. 20 Content Graphics. ................................... 21 Decorative Graphics. .............................. 21 Designing for Scent. .................................... 22 Content Must Rule. ................................. 23
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scent_of_information - UIE Fundamentals Designing for the...

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