ANOVA_p - Analysis of Variance Objectives: To study the...

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Analysis of Variance Objectives: To study the methods of analysis of analysis and its application in Marketing Research.
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Content Theoretical Basis Assumptions Two-way ANOVA
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Theoretical Basis Purpose : to compare several sample means. Compare: Price $10 $20 $30 5.90 5.51 5.01 5.92 5.50 5.00 5.91 5.50 4.99 5.89 5.49 4.98 5.88 5.50 5.02 Mean 5.90 5.50 5.00 Price $10 $20 $30 5.90 6.31 4.52 4.42 3.54 6.93 7.51 4.73 4.48 7.89 7.20 5.55 3.78 5.72 3.50 Mean 5.90 5.5 5.00 Consumption in thousands Table 1 Table 2
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Data File
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Descriptives Descriptives 5 5.9000 .01581 .00707 5.8804 5.9196 5.88 5.92 5 5.5000 .00707 .00316 5.4912 5.5088 5.49 5.51 5 5.0000 .01581 .00707 4.9804 5.0196 4.98 5.02 15 5.4667 .38131 .09845 5.2555 5.6778 4.98 5.92 5 5.9000 1.81913 .81354 3.6412 8.1588 3.78 7.89 5 5.5000 1.41677 .63360 3.7408 7.2592 3.54 7.20 5 4.9960 1.30174 .58216 3.3797 6.6123 3.50 6.93 15 5.4653 1.46619 .37857 4.6534 6.2773 3.50 7.89 10.00 20.00 30.00 Total 10.00 20.00 30.00 Total table1 table2 N Mean Std. Deviation Std. Error Lower Bound Upper Bound 95% Confidence Interval for Mean Minimum Maximum
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ANOVA Table ANOVA 2.033 2 1.017 5545.455 .000 .002 12 .000 2.036 14 2.052 2 1.026 .439 .655 28.044 12 2.337 30.096 14 Between Groups Within Groups Total Between Groups Within Groups Total table1 table2 Sum of Squares df Mean Square F Sig. The null hypothesis is that the group means are equal: Ho: µ1 = µ2 = µ3. Table 1: Since sig. = 0.000 < 0.05, reject Ho. Table 2: Since sig. = 0.655 > 0.05, do not reject Ho.
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Theoretical Basis SS Group Within SS Group Between SS Total group th the of mean mean overall group th in the elements of number n groups of number g ) ( ) ( ) ( ) ( ) ( ) ( 1 1 1 1 2 2 1 1 2 1 1 1 1 1 1 + = = = = = - + - = - - + - = - ∑∑ = = = = = = = = = = = = l g l n j g l n j l lj l g l n j lj g l n j g l n j l lj
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ANOVA_p - Analysis of Variance Objectives: To study the...

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