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CRM_Survey_Cover_Letter_1 - envelop In case of questions...

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~',; ~ If~ ~5**pxm*~ ~ ~' City University r "';!;~ Mr. Louis Cheng of Hong Kong : General Manager W~fL~!.iL~ B t W t R dal th P k Tat Chee Avenue, Kowloon, es es em ose e on e ar Hong Kong 8 Shelter Street Causeway Bay The Office for Chinese HK ManagementDevelopment March 2005 Dear Mr. Louis Cheng, . WE NEED YOUR HELP I!! This is to invite your company to participate in a survey on Customer Relationship Management among hospitality organizations in Hong Kong. This survey is a part of a series of business studies conducted jointly by City University of Hong Kong and the Chinese University of Hong Kong. It is our belief that the survey data would greatly enhance our understanding of customer relationship management practices in Hong Kong. This would not only enrich our training of business students, but also give us clues t9 meet the needs of the business community. Thus, we would appreciate very much if you could spend a few minutes to complete the enclosed questionnaire and return with the postage-paid
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Unformatted text preview: envelop. In case of questions, please feel free to call the undersigned at 2788-9765 or our Ms. Chui at 2788-7873. Please be assured that your responses will be used exclusively for academic purpose and treated as strictly confidential. Only summary data will be analyzed and reported. No individual will ever be,identified. ' We thank you very much for your support and are looking forward to your reply. Yours sincerely, I \ ~ Dr. Raymond Chow Office for Chinese Management Development Department of Marketing P .S. To show our appreciation of your cooperation in our survey, we have arranged a small gift for companies participating in this survey. Please select ONE book from the list, fill in the attached reply slip and return same with the completed questionnaire. t~ Tel: (852) 2784 4713 1iI~1W;ft; Fax: (852) 2784 4271 tTmII~ E-mail: [email protected] ~!J'r Web Site:http://www.cityu.edu.hk/rccm...
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