Unformatted text preview: exactly how many", and accurate enough for our purposes. 5. In question 26 we are interested in why the respondent shopped at that particular store, not why they bought that particular item. 6. In question 27 we are only interested in radio and newspaper advertising, not TV advertising. 7. In questions 31 and 35 we are interested in which of the reasons offered were factors in the respondent’s choice of shop. There will probably be other reasons given as well as those listed; and in some cases none of those listed may be relevant. But we are only interested in which of the reasons given on the showcard were relevant. 8. Note that in question 88 and 89 we want the previous occupation of anyone who is retired. 9. Remember that, if the respondent seems at all reluctant to answer a question, you can assure them that their answers will remain strictly confidential. 10. Finally, you must familiarize yourself with the questionnaire before you start interviewing....
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- Fall '08
- Marketing, TV Advertising, OMNIBUS INTERVIEWER BRIEFING